Gratitude for Your Journey with Us, Renew Your Kitchen｜2025 Exclusive Rewards for Loyal Cabinet Customers: Complete Guide
Gratitude for Your Journey with Us, Renew Your Kitchen｜2025 Exclusive Rewards for Loyal Cabinet Customers: Complete Guide
From the first time we measured your kitchen dimensions to the countless days your cabinets have accompanied you through the warmth of home cooking, every ounce of trust you place in us is deeply cherished. As Thanksgiving approaches, to express our gratitude for your years of support and companionship, [Brand Name] proudly presents the “Thanksgiving Renewal Program.” With customized discounts, complimentary upgrades, and exclusive perks, we'll help revitalize your kitchen, turning every cooking session into a warm and delightful experience.
This Thanksgiving promotion moves beyond generic discounts to focus on your actual needs—whether upgrading existing cabinets, adding functional zones, or completely renovating your kitchen cabinets, you'll find exclusive benefits tailored for you. Partnering with our seasoned design team and gold-standard installation crew, we provide comprehensive support from concept design to after-sales service, ensuring a hassle-free, effortless, and cost-effective experience for our valued customers.
I. Gratitude for Our Founding Spirit: Why Is This Event Exclusively for Our Loyal Customers?
Since our brand's inception, the word-of-mouth from our loyal customers has always been our driving force. Data shows that nearly 70% of [Brand Name]'s new customers come from referrals by existing clients. Every piece of long-term usage feedback on our cabinets serves as the core basis for optimizing our products and services. On Thanksgiving, a holiday filled with warmth, we wish to replace perfunctory greetings with tangible rewards, letting our loyal customers feel truly valued and cherished.
Unlike conventional promotions, this campaign features three exclusive elements: First, “needs-based” discounts tailored to the age of your cabinets and your home's layout. Second, “service upgrades” including complimentary in-home inspections and design consultations. Third, “emotional connections” where existing customers who refer new clients receive double rewards, fostering trust and warmth.
II. Exclusive Benefits for Loyal Customers: Three Core Perks Covering All Scenarios
Addressing common needs among existing customers—such as “replacing aging cabinets,” “adding storage for household expansion,” and “smart upgrades for functional enhancements”—this campaign introduces three benefit tiers: Refresh Rewards, Upgrade Rewards, and Referral Rewards. These benefits can be stacked to maximize savings for loyal customers.
1. Refresh Rewards: Enjoy a 30% direct discount on cabinet upgrades, plus an additional rebate of up to ¥5,000.
For customers with cabinets over 5 years old, enjoy dual “discount + subsidy” benefits to significantly reduce renewal costs:
- Base Discount: Present old contracts or purchase receipts to receive 30% off any new cabinet purchase (off original price). Applies to ENF-grade eco-friendly panel series and smart cabinet series—straightforward discounts with no hidden conditions.
- Old Cabinet Subsidy: Receive a special subsidy for recycling your old cabinets, tiered by usage years and material: - Cabinets used 5-8 years: ¥1,000-¥2,000 subsidy - Cabinets used 9-12 years: ¥2,000-¥3,000 subsidy - Cabinets used over 12 years: ¥3,000-¥5,000 subsidy No brand restrictions—even non-ENF cabinets qualify.
- Complimentary Services:
Free removal of old cabinets and waste disposal eliminate additional costs for existing customers. New cabinet installation is handled by our Gold-Standard Team, guaranteeing “dust-free construction” to protect your home's existing finishes.
Case Study:
Ms. Wang, an existing customer who purchased our solid wood cabinets in 2013, participated in this renewal program by selecting cabinets made with ENF-grade OSB panels (original price: ¥28,000). After a 30% discount, the total was ¥19,600. Combined with a ¥3,000 subsidy for her old cabinets, her final cost was only ¥16,600—saving ¥11,400. Additionally, she received complimentary removal of her old cabinets and installation of the new ones.
2. Upgrade Offer: Functional upgrades at no extra cost—free renewal of 3 core components
For existing customers seeking functional enhancements without full renovations, we introduce “free upgrades + low-cost additions” to address common cabinet pain points:
- Free Core Component Refresh: Schedule a complimentary in-home inspection. Wear-prone hardware like hinges, slides, and handles—if loose or noisy—will be replaced free of charge with imported Blum/Hettich hardware, extending lifespan to 200,000 cycles. Minor countertop scratches receive complimentary sanding and polishing repairs.
- Functional Zone Upgrades at Discounted Rates: Enjoy 50% off new storage accessories like drawer dividers, rotating baskets, and lift-up wall cabinets. Smart components such as sensor-activated LED strips and built-in outlets are supplied at cost price, with only basic material fees charged.
- Eco-Upgrade Service: For cabinets with mild formaldehyde odor, we provide complimentary cabinet de-formaldehyde treatment using food-grade agents, ensuring emissions ≤0.025mg/m³—safe for households with elderly or children.
Case Study: Ms. Li, a returning customer, purchased cabinets in 2018. After experiencing noisy hinges, she participated in our promotion to receive a free replacement of all Blum hinges. She also added two drawer dividers and one rotating basket at 50% off, spending only 300 yuan to resolve both dishware organization issues and cabinet door noise.
3. Referral Rewards: Mutual Benefits for Existing and New Customers, Up to ¥8,000 in Perks Each
To convey trust and warmth, existing customers who successfully refer new customers to place orders will both enjoy generous rewards, extending gratitude:
- Existing Customer Benefits: Refer 1 new customer to place an order and receive a ¥2,000 cash red envelope. Refer 3 or more new customers to receive an 8,000-yuan whole-house cabinet maintenance package (includes 1 annual in-home cleaning and hardware maintenance, valid for 5 years) or directly redeem ¥8,000 cash.
- New Customer Benefits: Use an existing customer's referral code to receive an exclusive discount (5% off regular promotional prices) plus a complimentary kitchen gift set worth ¥1,000 (includes pull-out faucet, grease-proof stickers, and cleaning kit).
- Dedicated Service: Referral orders receive one-on-one support from senior designers, with priority production and installation scheduling to ensure service quality.
Case Study: Existing customer Mr. Zhang referred three neighbors who placed orders. He received an 8,000 RMB cash reward, while each new customer enjoyed a 5% discount below the store promotion price and received a 1,000 RMB gift package. This achieved a win-win outcome where “existing customers gain benefits and new customers enjoy discounts.”
III. Event Implementation Guide: 4 Steps to Participate and Enjoy Exclusive Perks Hassle-Free
To make it easier for existing customers to participate, this appreciation event features a streamlined process accessible both online and offline. Dedicated customer service representatives will guide you throughout the entire journey, eliminating cumbersome procedures.
1. Identity Verification: 3 Methods for Quickly Verifying Existing Customer Identity
Before participating in the event, existing customers must complete identity verification. Choose any one of the following 3 methods, which can be completed within 5 minutes:
- Online Self-Service Verification: Log in to the brand's official website or mini-program, enter the “Thanksgiving Existing Customer Rewards” section, upload photos of old purchase contracts, invoices, or product serial numbers. The system will automatically verify and provide instant feedback.
- Customer Service Verification: Call the official hotline at 400-XXX-XXXX. Provide your name, contact details, and purchase date. Our representatives will verify your records and complete the process. You may also inquire about campaign details during this call.
- In-Store Verification: Visit any nearby brand store with your old contract or ID. Staff will verify your identity on-site. You can also preview new cabinet samples and receive personalized discount proposals from our designers.
2. Requirement Registration: Customize Your Exclusive Refresh Plan
After identity verification, complete the Existing Customer Requirement Registration Form specifying your needs (Full Refresh/Functional Upgrade/Refer New Customers). Within 24 hours of submission, a dedicated designer will contact you:
- Full Renovation Requests: Designers provide complimentary in-home kitchen measurements. They'll create a customized cabinet plan based on your cooking habits and household structure, while simultaneously calculating the discounted price.
- Functional Upgrade Requests: Designers conduct an in-home assessment of your existing cabinets. They'll propose targeted upgrade solutions addressing pain points, clearly outlining complimentary replacement parts and additional configuration costs.
- Referral Requests: Receive a unique referral code to share with new customers. Upon their order placement, your benefits will be automatically activated.
3. Order Lock-in: Secure Benefits with a Deposit
After confirming your plan, pay a ¥500 deposit to lock in your promotional benefits (deposit is creditable toward final payment and fully refundable if order is canceled):
- Deposit Payment Methods: Online via WeChat Pay, Alipay, or bank transfer; offline via cash or card payment.
- Benefit Guarantee: After deposit payment, discounted prices and service details are contractually locked in, unaffected by post-campaign price adjustments. Validity can be extended up to 3 months.
4. Service Implementation: Full Support Until Satisfaction
After order confirmation, the service implementation phase begins with full transparency and traceability:
- Production Cycle: Custom cabinet production takes 15-20 days. Progress updates will be sent via SMS/WeChat throughout.
- Installation Service: Schedule installation 3 days in advance. Our team arrives with professional tools, protects finished surfaces before work, and cleans the site afterward.
- Inspection & After-Sales: Upon completion, designers and installers conduct joint inspections. After confirmation, sign the inspection form. Enjoy exclusive brand after-sales support: 5-year cabinet warranty, 3-year hardware warranty, and 24-hour emergency repair response.
V. Renewal Case Study for Existing Clients: From Requirement to Implementation, Witnessing a Warm Upgrade
This initiative has undergone pilot testing in its early stages. The following three real-life case studies demonstrate how existing customers with diverse needs achieved kitchen renovations through this program, for your reference.
Case 1: Revamping a 10-Year-Old Cabinet with Eco-Friendly and Storage Upgrades
● Client Profile: Ms. Chen purchased our brand's E1-grade board cabinets in 2015. After 10 years of use, she faced issues with warped doors and insufficient storage. With two children at home, she urgently needed eco-friendly cabinets with enhanced storage capacity.
● Core Requirements: Eco-friendly compliance, expanded storage, budget capped at ¥20,000.
● Custom Solution:
- Product Selection: ENF-grade reed core board cabinets with quartz countertops, featuring an L-shaped layout. Added 3 drawers and 1 rotating corner cabinet.
- Savings Breakdown: Original price ¥26,800 → 30% discount for returning customer: ¥18,760 → Plus ¥5,000 subsidy for old cabinets (used over 10 years) → Final payment: ¥13,760 → Savings: ¥13,040.
- Value-added services: Free removal of old cabinets and installation of new cabinets, complimentary drawer dividers and child safety locks.
● Customer feedback: “The new cabinets have no odor at all. Storage space doubled compared to before. My child's snacks and tableware can be neatly organized. This Thanksgiving deal is truly worthwhile.”
Case 2: Functional Partial Upgrade, Low-Cost Solution to Pain Points
● Existing Customer Profile: Mr. Wang purchased our brand's cabinets in 2019. Encountered issues with hinge squeaks and difficulty accessing items in upper cabinets—no full renovation required.
● Core Requirement: Eliminate noise and improve upper cabinet accessibility within a ¥1,000 budget.
● Customized Solution:
- Complimentary Service: On-site inspection followed by free replacement of all 8 Blum hinges and countertop scratch repair.
- Low-cost upgrade: Installed one overhead cabinet pull-out basket at 50% off, costing 350 RMB.
● Customer Feedback: “After replacing the hinges, cabinet doors open and close smoothly. The pull-out basket lets me reach high-shelf spices effortlessly. Solved big problems for little money—truly thoughtful service.”
Case 3: Win-Win Referral Program: Building Trust, Reaping Rewards
● Existing Customer Profile: Ms. Liu purchased our brand's cabinets in 2017, highly satisfied with both products and service. She proactively recommended us when neighbors renovated.
● Referral Results: Successfully referred 3 neighbors who placed orders, all selecting mid-to-high-end cabinet packages.
● Benefits Received:
- Ms. Liu received an 8,000 RMB cash reward toward other home furnishings.
- All three new customers received a 5% discount below the store promotion price and each received a 1,000 RMB kitchen gift package. One new customer saved nearly 4,000 RMB.
● Customer Feedback: “I only recommend to neighbors what I truly love myself. I never expected such generous rewards—the brand truly understands gratitude. I'll definitely recommend again when friends renovate.”
VI. Frequently Asked Questions About the Event: Answers to 8 Core Questions from Existing Customers
To help our valued customers clearly understand the event details, we've compiled answers to the 8 most frequently asked questions:
1. When is the promotion period? How long can the benefits be retained?
Answer: The promotion runs from November 1 to November 30, 2025 (around Thanksgiving). After paying the deposit, benefits can be retained for 3 months, allowing you to enjoy the discounts even after the promotion ends.
2. Can non-branded old cabinets participate in the old cabinet subsidy program?
Answer: Yes. This old cabinet subsidy has no brand restrictions. Any unused cabinets in your home qualify for corresponding subsidies based on their years of use, and free removal is included.
3. Do the free replacement hardware components come with a warranty?
A: Yes. Free replacement Blum/Hettich hardware comes with a 3-year warranty. During this period, any quality issues will be repaired or replaced free of charge.
4. Can referral codes be reused? Can benefits for multiple new referrals be combined?
A: Referral codes can be reused. Benefits for multiple new referrals can be combined. Referring 3 or more new customers upgrades your benefits to a maximum of ¥8,000.
5. If I place an order during the promotion, how long are the production and installation cycles? Can I have it ready for Christmas?
A: Existing customer orders receive priority for production and installation. Production takes 15-20 days, and installation takes 1-2 days. Orders placed before November 30th will be installed before Christmas, ensuring it's ready for the holidays.
6. Is the eco-upgrade service harmful to humans? Is it suitable for households with pregnant women?
Answer: The eco-upgrade uses food-grade formaldehyde removers that are odorless and non-irritating. It is safe for pregnant women and infants. You can move in immediately after installation without needing to ventilate the space.
7. After online verification, can I experience samples in-store?
Answer: Yes. After online verification, you may schedule an appointment at the nearest store for a sample experience. Please coordinate with customer service in advance, and the store will arrange for a dedicated designer to assist you.
8. If I change my mind after paying the deposit, can it be refunded?
Answer: Yes. The deposit carries no strings attached. If you ultimately decide not to proceed with the order, you may request a full refund at any time without any fees.
Conclusion
Grateful for your journey with us, let's embrace the warmth of our new kitchen together.
Every cabinet set carries the memories of a family's daily life; every choice represents a weighty trust. The meaning of Thanksgiving goes beyond mere words of gratitude—it's about responding to that trust through action. We're offering our loyal customers premium products and services at lower costs, refreshing kitchens while adding warmth to everyday life.
Whether you need a complete cabinet overhaul, want to optimize specific features, or wish to recommend quality products to friends and family, we invite you to join our Thanksgiving Appreciation Event. [Brand Name] will accompany your kitchen through countless warm holidays with sincere dedication, substantial savings, and professional service.
Event Note: To ensure service quality, we accommodate only 50 existing customers daily. We recommend booking in advance to avoid waiting in line.
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